Leveraging on GenAI for Audience Engagement
As the digital landscape evolves, GenAI is revolutionising audience engagement in newsrooms. With its unparalleled ability to deliver personalised news, facilitate interactive storytelling, and power AI-driven chatbots for real-time user interaction, GenAI is becoming an essential tool for modern journalists. To effectively leverage GenAI for audience engagement, innovative strategies and thoughtful integration are crucial.
During our session, led by expert speaker, David Lemayian - founder and principal, Tenery Research - you will explore innovative strategies for leveraging GenAI to enhance audience interaction. The webinar will provide a deep dive into best practices for deploying GenAI technologies, including personalised news delivery, interactive storytelling, and AI-driven chatbots for real-time engagement. You will also learn how to optimise content delivery and use data-driven insights to boost audience engagement effectively.
Additionally, you will learn how to balance automation with editorial integrity, effectively implement AI-driven tools, and navigate the ethical considerations involved. Discover how to tailor these innovative strategies to enhance audience interaction and meet your newsroom's specific needs, ensuring a seamless transition to a more engaging and dynamic environment.
The Speaker
David Lemayian
The Organisation
DW
DW Akademie is Deutsche Welle's centre for international media development, journalism training and knowledge transfer.
The Organisation
Code for Africa
Code for Africa (CfA) is the continent’s largest network of indigenous African civic technology and investigative data journalism laboratories, with over 100 staff in 21 countries, who build digital democracy solutions that are intended to give citizens unfettered access to actionable information that empowers them to make informed decisions and that strengthen civic engagement for improved public governance and accountability.